Project description
a mobile app that gets you free drinks at cafes, bars, and restaurants.

Task
Increase the target audience engagement through promoting the app and advertising the app's functionality, and making the target audience start using the application.

Work Performed
To promote the project, the Mystery Party Man was introduced, i.e., a person hanging around alehouses and drinking, while getting paid to test the service of partner alehouses.

Outcomes
● 3.600 likes of the job post
● 2.300 reposts,
● 3K+ job applications via e-mails
● 5K+ clicks within the first 24 hours
● 2K+ app downloads during the first 24 hours
● Coverage across major media outlets: news releases on RBC, TASS, BFM, Mayak, Lenta, and other leading federal channels, mentioning the app.

Promo campaign budget: $0