Client's description:
A company from Montenegro, providing aggregation of local rental companies in 15 countries: Iceland, Turkey, Thailand, Spain, Albania, UAE, etc.

Task:
Increasing the service awareness among Russian-speaking users.

Work Performed:
To promote the project, a communication strategy was developed and PR activities were carried out.

Outcomes

• Publications about the company and interviews with the CEO in leading federal and thematic mass media: Kommersant, Secret of the Firm, RusBase, VC.ru, etc. Articles were posted on a non-commercial basis, always mentioning the brand.
• In most cases, the texts were not subjected to editorial editing, which significantly accelerated the process.