Client Description:
a company that provides a service for the transportation of oversized freight across the U.S. and Canada.

Task:
Engaging new drivers with their own vehicles through the company's website and making them consider an offer.

Work Performed:
We have developed a digital strategy that included a large-scale advertising campaign on Facebook and Instagram.

Outcomes

• Website visit: $0.7
• An application submitted through the site $4.8
• On average, 120 leads per month were generated through digital channels
• On the whole, more than 300.000 people were reached through the web pages during the entire publication period
• 890 live subscribers were engaged through Facebook, which is a priority engagement channel