Project description
a  crowdlending platform managing company aiming at attracting investments in creative industries.

Tasks

• Promote crowdlending as an alternative way to raise funding for a creative project (instead of crowdfunding);
• Enhance credibility of the platform;
• Generate a constant volume of traffic to the platform site; 
• Increase registrations through digital channels.

Work Performed

• A comprehensive digital strategy was developed;
• Key tools for work were launched and configured: SMM, SEO, SERM;
• Working with Influencers;
• Contextual advertising.

Outcomes

• Over the period of 12 months, the traffic to the website increased 10-fold
• Failure rate: 2%
• Conversion funnel increased from 1% to 8%;
• CPL decreased from $90 to $10
• About 3,000 leads (registrations) on average per month through digital channels